Today we welcome Tim Gordon onto the show, who is here to talk to us about some of the creative marketing strategies he uses to optimize wholesaling, property management and flipping. Tim has achieved great success in these areas of real estate, and all through keeping his marketing budget extremely low – less than $1,000 per year!
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Tim has a philosophy of going against the grain by picking lesser-used marketing avenues in order to garner maximum attention. For example, Tim used reverse engineering to drive traffic on his website. He did this by organizing meet-ups at local properties being flipped or renovated and using his website as a platform to do so. We also hear about how effective video marketing has been for Tim. His strategies for creatively garnering web traffic don’t end there either but extend to web optimization methods as well as outsourcing. He maintains that even if these strategies take a lot of extra effort, they can go a very long way toward differentiating oneself in an environment saturated by direct mail marketing. We end off with a few solid tips from Tim about how he sees himself preparing for the looming downturn. Tune in for more!
Key Points From This Episode:
- Tim’s current portfolio, which includes wholesaling, property management and flipping.
- Tim’s specialization, which is marketing to, and locating, sellers.
- How web marketing trumps direct mail in garnering attention because it is used less.
- How Tim drove traffic on his website by using it to organize property meet-ups.
- Some unexpected perks to Tim’s meet-ups: networking and energy.
- Meet-up orchestration tips: on-site videos, web sign-up software, and safety diligence.
- Keywords, Google SSL, and video marketing are other strategies for optimizing web traffic.
- Tim’s use of Upwork (formerly Odesk) in outsourcing web designers.
- Other work which Tim outsources, such as bookkeeping and accounting.
- How syndicators can reach investors on Facebook and Instagram through reverse engineering.
- Tim’s preparations for the downturn; researching before proceeding with a deal.
- Plans to improve the business through persistence and self-reflexivity.
- How Tim’s care for investors has resulted in their inclination to invest through him again.
[bctt tweet=”It seems wise that I put a lot of effort into the very first thing that people are going to see on my website. — @ Tim Gordon” username=”Whitney_Sewell”]
Links Mentioned in Today’s Episode:
About Tim Gordon
Tim Gordon is a real estate investor and marketer focused on sourcing off-market investment opportunities in Southern California through web marketing. Tim began his career with direct mail marketing to source wholesale properties. This evolved into web marketing utilizing SEO to find flip, wholesale, short, and long term hold opportunities. Tim leverages experience to find creative solutions to problems such as how to find deals, how to fund deals, how to operate and market effectively, and how to add value in order to be a seller’s top choice. This has allowed Tim to thrive in one of the most competitive markets in the United States for over seven years while working under 20 hours a week. Tim has bought, flipped and wholesaled over $35M in real estate since 2012. Tim’s marketing budget is under $1000 per year, and he has not used AdWords or direct mail since 2016. When not running his business, Tim spends his time surfing, going to yoga, volunteering with at risk youth and traveling extensively.
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