Breaking into the syndication is by no means an easy feat and without experience or capital, many aspiring syndicators lose motivation or quit before they’ve even properly started. Will Morris found himself in the same position, where, despite having experience in the multifamily space as a contractor, he just could not seem to crack the syndication code. This did not deter him and instead, he saw it as an opportunity to enter syndication in an unconventional way.
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He turned to social media, where his main aim was simply to educate others about deals. His intention was never selling, but through the attention that he attracted by putting himself out there on social media, he found that he was able to slowly but surely establish himself as a social syndicator. It may seem daunting, putting yourself out there on social media, but Will believes that everyone has real estate knowledge, regardless of their experience. Along with sharing his social syndication strategy, Will also talks about the power of teamwork and why it is vital to build a team around your strengths and weaknesses. Will’s story is one that so many of us can relate to, so to hear more join us today!
Key Points From This Episode:
- How Will went from being a contractor to working in syndication.
- Why Will chose to work in syndication over other types of real estate investing.
- The mental game; Will absorbed information from syndication teams he was working with.
- With no experience or capital, starting out in syndication is incredibly hard.
- Will turned his inability to land a deal into an opportunity by using social media.
- By leveraging other people’s deals and helping raise capital, Will gained credibility.
- Why educating people about deals on social media organically attracted investors to Will.
- All platforms are suitable for talking about deals, just repurpose content to suit each one.
- Entertain, engage or educate: the three “E’s” that content should aim to do.
- Syndicators do not have to be experts on everything, but they have to know where to find experts.
- Build a team around you that complements your strengths and weaknesses.
- Having familial commitments has been the hardest part of the syndication journey for Will.
- The power of diversification: how Will is preparing for the predicted downturn.
[bctt tweet=”I found out really quick that with little capital, no knowledge and no experience, you get thrown on your butt really quick. — @heyWillMorris” username=”whitney_sewell”]
Links Mentioned in Today’s Episode:
About Will Norris
Will Morris at 32 is a serial entrepreneur, husband and proud father of three. He has been involved with multifamily assets for over 8 years. Starting as a General Contractor, transitioned into importing components for value adds projects where he was able to work closely with the acquisition teams of some of the nation’s largest owners, operators, and syndicators. During which time Will was watching, learning and getting hands-on training on the syndication process. He quickly realized the importance of raising capital and deal flow. Will noticed traditional syndicators were operating from their established network built from years of relationships and experience. What they were not doing was adapting to modern strategies. That’s where Will found his next opportunity which he calls Social Syndication. Using his Social Syndication strategy In just 6 months, Will Morris went from 0 to in the GP on 655 units totaling almost 28 million in real estate by leveraging social media to gain attention and capital. Even though those 655 units failed to close Will had proven his system, methods and strategy worked. Will documented his journey in his book 6 Months To 655 Units. He now focuses on growing his real estate portfolio through syndicating great cash flowing assets and sharing his knowledge to help others to financial freedom.
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