The sheer variety of social media platforms and real estate marketing techniques can seem overwhelming, but this episode focuses on some practical tips and step-by-step advice from an expert in the field. Digital Syndicators founder and today’s guest, Nick Love, has used his skills in real estate marketing to run advertising campaigns with Think Multifamily, Good Egg Investments, Catalyst Equity Partners, and Best Ever Real Estate by creating, implementing, and managing their specific marketing strategies, including social media.
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At just at 23, Nick has helped raise over $10 million for his marketing clients, and purchased 56 multifamily units himself. Now, he’s launching a real estate investment fund with other team members for millennial accredited investors. In this episode, Nick explains how he has helped companies build brand awareness and digital presence, the importance of understanding your niche target audience, and having different content strategies for each social media platform, as well as the value of starting with a professional presence, optimizing your website for conversion, and cultivating a high level of self-discipline. Tune in today to find out more!
Key Points From This Episode:
- Nick introduces himself, shares a bit about his background and his experience in marketing.
- How Nick has helped companies build digital brand awareness using his social media expertise.
- The importance of understanding and creating content for the niche in your target audience.
- Downsides to marketing to too broad a demographic – your offering won’t stand out.
- Social media in 2020 – Nick talks about trends and having a presence on multiple platforms.
- With regards to posting, Nick suggests having different content strategies for each platform.
- Using an agency versus doing it yourself – you should decide what your focus is going to be before spending money on marketing.
- Nick sees people failing in digital marketing when they don’t create a professional presence.
- The second area Nick sees people fail – when their website isn’t optimized for conversion.
- How Nick gained such a high level of self-discipline by taking things one step at a time.
- The daily habits that have helped Nick achieve success, like reading or taking cold showers.
- How Nick has improved his business through delegation, automation, and growing his team.
- Nick attributes his success to networking, which is why he says social media is crucial.
- How Nick gives back through impact investing and by building homes for US veterans.
[bctt tweet=”I do think that one of the most powerful things that you can do right now, even if you don’t have a digital presence, is understanding exactly who your target audience is, and that way it will be much easier for you to create an online presence through social media. — Nick Love” username=”whitney_sewell”]
Links Mentioned in Today’s Episode:
About Nick Love
At just 23, Nick Love has helped raise over $10 million for his marketing clients, purchased 56 multifamily units himself, and has helped other multifamily operators such as Think Multifamily, Good Egg Investments, Catalyst Equity Partners, and Best Ever Real Estate with their social media marketing. Now, he is launching a real estate investment fund with other team members for millennial accredited investors.
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