Establishing your brand as a syndicator may not be the first step you focus on. In fact, you may not even regard it as something necessary in this business. However, your brand is your true north. It’s your mission. It’s the vision that guides you through every decision, every choice you have to make, and there’s risk in not defining your brand. It can help you stand out amongst a sea of other syndicators, it can assist in securing new and repeat investors, and it can also help to secure your trustworthiness and credibility.
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Gene Trowbridge and Jonathan Nieh, founding partners of the top syndication firm Trowbridge Law Group LLP have a legal team with over 50 years of combined experience in real estate syndication and the practice of real estate securities law. Over this time Gene and his partners, in several past firms and currently, have helped clients raise close to $5.0 billion dollars in offerings by empowering entrepreneurs to raise capital legally. To learn more about Trowbridge Law Group LLP, visit our website at www.trowbridgelawgroup.com or follow us on Facebook, Instagram, or Twitter.
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Our guest on today’s episode is Stace Caseria. Stace is an award-winning writer and branding expert with 20 years of experience, but he’s also both an active and passive real estate investor with properties in Massachusetts, Connecticut, and Georgia and actually hopes to be a syndicator someday as well. During this episode, Stage is going to help listeners understand the value of building their brand and specifically how that brand can help bring in more investors more quickly and help syndicators earn more by being able to command a premium.
Key Points From This Episode:
- Background on Stace’s real estate business.
- He shares more about what he does as his day job and how it relates to his expertise.
- What his company Deep Trust Branding Agency does and their mission.
- The importance of know who your customer is and who you are: Your Brand, the thing you stand for.
- The difference between a commodity and a brand.
- The power of having a brand in the syndication business: Generating authentic trust.
- How to generate awareness for your brand amongst other similar businesses.
- Stace shares about their trustworthiness equation.
- Stace explains the concept of Decision Friction and how establishing your brand removes it.
- We talk through some benefits of establishing your brand.
- How working on his focus has helped Stace improve his own self-discipline.
- Creating a to-do list and some other daily habits that have helped with Stace’s success.
- Having a healthy respect for time and delegating as you can is important for business growth.
- Stace’s best source for meeting new investors: Establishing your credibility.
- How Stace likes to give back.
[bctt tweet=”Not having enough investors or customers in the pipeline will likely be one of the largest hurdles any business has to overcome because if you don’t have people you can offer your product or service to, you can’t make a sale. And if you’re not making sales, you’re not moving forward in life or in business. — @StaceCaseria” username=”whitney_sewell”]
Links Mentioned in Today’s Episode:
About Stace Caseria
Stace has over 2 decades of branding and marketing expertise, creating brands built on real trust, not smoke and mirrors. He enables businesses to create long-lasting loyalty and command price premiums. He is an active and passive real estate investor with properties in the US Southeast and Northeast Stace. He is the founder of Trust Deep Branding Agency and an award-winning writer and branding expert with 20-years of experience. He focuses on creating long-term loyalty between businesses and individuals built on deep trust. He’s created communication content and strategy for brands like Realty, Mogul, Bose, Delta Air Lines, Panasonic, Vail Resorts, and others. He’s been buying and selling investment real estate for more than 20 years, and is currently both an active and passive investor. He’s driven by the reality that only 37% of US consumers trust most of the brands they currently buy. To him, this is an opportunity for syndicators to make the most of the ‘know me, like me, trust me philosophy’, creating focused communications and actions that bring investors closer and closer to the syndicator by developing awareness, likability, and ultimately mutual trust.
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