Many factors can contribute to the success of your business. Most of them if not all can be controlled by you. In this episode, we talk about how to scale your business by putting the right systems in place and hiring the right people to join your team with real estate entrepreneur Shelby Osborne of Five Pillars Realty.
How to Start Investing in Multifamily Real Estate
If you’re interested in multifamily real estate but don’t know where to begin, our guide “How to Start Investing in Multifamily Real Estate” breaks down everything you need to know about identifying good investments plus real world examples. Download your copy in the show notes or visit lifebridgecapital.com/startnow to start your journey in multifamily real estate.
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Shelby is a 6-year Army veteran who got out in 2018 to pursue real estate full-time as both an investor and an agent. She talks about her journey of transitioning from working in the military to doing real estate full-time. She also shares the systems she uses that enable her to scale her business fast. Shelby also talks about the importance of hiring the right people to join your team. She emphasizes being authentic and always ready to listen. Click the play button now for our #TechandTacticsTuesday!
Key Points From This Episode:
- Shelby shares her journey in real estate – from her years in the military to being a full-time real estate entrepreneur.
- Shelby describes her transition from working in the military to doing real estate full-time as rough.
- Shelby shares the system that she built to scale her business up – document and have a checklist for everything.
- The crucial processes that Shelby did that helped her business big time.
- Shelby uses Evernote to plan for her business – sync calendars and master a to-do list.
- How to hire the right people to help you with your business?
- Shelby talks about getting people on board with your ideas – be authentic and you have to listen.
- The daily habit that helps Shelby achieve success – waking up early.
- The number one thing that contributed to Shelby’s success – the mindset of finding a way to win.
- How does Shelby like to give back?
“You gotta find a way to win, no matter how you do it, get scrappy, get dirty. Figure out.” [0:04:36]
“You need to be hyper organized with your systems and processes so that you don’t forget anything.” [0:09:27]
“You have the capacity to do so much more as long as you don’t waste your energy on tiny little things.” [0:09:53]
“Putting the right people in the right places helps everyone to thrive where they naturally should be.” [0:18:36]
“You need to be authentic. People will be able to see if you’re trying to be someone who you’re not.” [0:20:46]
Links Mentioned in Today’s Episode:
About Shelby Osborne
Shelby graduated from the University of South Carolina in 2012, served in the Army for 6 years, and got out as a Captain at the beginning of 2018 to dive into Real Estate full time as both a broker & investor in Fayetteville, NC.
Following her first year as a broker, Shelby was recognized as the Keller Williams Rookie of the Year for the “Carolinas Region” (all of North & South Carolina) and began to expand, creating her own team of real estate professionals. Five Pillars Realty Group became official in 2019 and expanded to Charlotte, NC in 2020. Both Fayetteville & Charlotte offices specialize in helping military and investors nationwide meet their goals. “Pints & Properties,” their Real Estate Investors meetup, is booming & continuing to grow rapidly.
Meanwhile, Shelby was relentless in growing her rental property portfolio. Since purchasing her first intentional rental property in November 2017, she now owns 74 units, acquired using several different strategies and comprising a little bit of everything: single-families, residential multi-family, commercial multi-family, and short-term rentals… plus a bit of Airbnb arbitrage.
Between CEO duties and continuing to invest, Shelby operates “Pillars Consulting” – a company designed to transform Real Estate Brokers into their full potential — and “Life & Lens Photography” — a company designed to showcase Multi-Family Syndication projects and help investors raise private capital.
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