Our guest for today, AJ Osborne, was a salesman who decided to invest in cash-flowing assets. However, he became paralyzed from head to toe and was fired from his job. But because of his investments in these cash flowing assets, he and his family were well-taken care of during that unexpected, ultimate low, personal crisis. If you’re looking for a renewed mindset, listen in to our conversation.
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AJ shares some very important and powerful lessons that he learned through this experience and how it changed his mindset about himself and about running a business. Listen to his amazing story! It can change your life too!
Key Points From This Episode:
- AJ begins by sharing how he overcame the challenges he went through when he became paralyzed and how it introduced him to the successful world he and his family are in right now.
- You need to have focus and think of how you can make a difference out of your life because it could be gone at any second.
- AJ shares how that experience helped him to refocus his life, find out and get rid of what’s not working.
- We can all do a self-audit and analyze which of the things we are doing that are not producing results.
- You need to be impatient and aggressive about getting rid of what’s not working.
- You don’t need to focus on the big things. You must focus on the little things that are just leveraging the future.
- Identify the things that need to be audited and taken care of today so that you can get the results that you want in the future.
- You cannot do everything by yourself.
- You need to be working on the business, not in it.
- You need to get yourself out because that’s how you get yourself to work on the things that are important.
- Focus and leverage your attention and time to get the most meaningful results.
- AJ shares how his experience of not having to worry about his family during the most challenging time of his life inspired him to let other people know about the power of financial freedom.
- That lowest point in AJ’s life where he can do nothing at all humbled him so much to the point that he doesn’t care anymore about what other people will think or whether he will fail or not. It gave him freedom to pursue what really matters in life.
- It is about being humbled to accept ridicule because the idea of scaling and becoming better is accepting feedback.
- Self-auditing is identifying the areas that you’are not performing in the ways that you need to be and then fixing it.
- You have to trust and empower the people around you.
- Build a system to produce a result then make decisions based on results, not opinions.
- Scale is not about luck. It is about repeatability, system and process.
- AJ shares the major thing that contributed to his success.
“Do today, what benefits tomorrow, and do something that can be repeatable and process-oriented. And once you started doing that, everything is not only compounded, it’s exaggerated, it’s using leverage in your life to give the results that you want.” [0:10:53]
“When I looked at business, I needed a stacking, a scaling capability, I needed revenue to be produced, I needed my effort that went into producing that revenue to be one time and I needed to be able to put effort into it to produce it that revenue had to keep coming, whether my effort was correlated with it or not, because that created a stack and I mean I could repeat and keep creating a repeatable system. And that’s what I love about real estate. I could do it, it would still pay me, I could use that money to do it again, and it could stack.” [0:11:47]
“You need to be working on the business, not in it, and that’s how you get yourself out. That’s how you get yourself to work on the things that are important. Focus and leverage your attention and time to get the most meaningful results.” [0:13:14]
“Progress is an internal principle that it never ends, and in order to be [the person that I want to be], I have to be open to that feedback and to accept that I can change.” [0:21:48]
Links Mentioned in Today’s Episode:
About AJ Osborne
AJ Osborne is the All-American family man, entrepreneur, businessman, and investor. Owning and operating several diverse companies including an insurance brokerage, physical product ecommerce, software, and arguably his most notable: self-storage businesses.
He regularly keynotes at national self-storage conferences covering topics such as operations, investing strategies, buying and management. He sits on multiple boards including the largest co-op in the industry to innovative tech, helping move the storage industry forward. He owns and hosts the industry’s largest self-storage podcast, “Self Storage Income” and also wrote the best-selling book, “The Investor’s Guide to Growing Wealth in Self Storage”. With his $100MIL+ self-managed self-storage portfolio consisting of over 1.5 million square feet, AJ’s successful investment and management strategies are sought after world-wide.
Having recently launched his latest company, Cedar Creek Wealth; a real estate development, syndication and management firm, AJ is rapidly expanding his portfolio with 7+ additional facilities on the horizon and now allowing outside accredited investors to join him in his investments. He specializes in developing, converting, and turning around underperforming facilities with a value-add strategy and loves to show other entrepreneurs and investors how to focus on technology and self-storage automation.
AJ is a survivor of Guillain-Barre Syndrome and paralysis. Investing in self-storage saved him and his family financially when he was no longer able to walk.
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