In this day and time, very few survive without having an online presence. You almost wouldn’t have a business without your own brand. So, for our #TechandTacticsTuesday episode, Raphael Collazo shares with us how he has grown his brand very quickly.
Watch the episode here:
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One of the key things that has helped him build his brand is publishing his own books. In this episode, he shares with us the process on how to write and self-publish a book and effectively create content. He also talks about which social media platform for him is the most valuable that you as a real estate entrepreneur should focus on.
Key Points From This Episode:
- He first started building his brand through blogging.
- He consistently wrote 20 articles which is about 30,000 words.
- He read somewhere that 50,000 words is already considered a book so he continued to write until he was able to publish his first book. Now, he has written 6 books.
- He also creates video content for YouTube.
- Raphael shares the steps on how to start writing your own book.
- How do you self-publish a book?
- How do you market your own book?
- What other content does Raphael create to build his brand?
- He gives some tips on how to organize and conduct meetups and how to find or choose speakers.
- How does he prepare for a potential downturn in commercial real estate development?
- What does he expect to happen in real estate business over the next six to twelve months?
- As a content creator, what does his team look like?
- What are his daily habits that have contributed to his success?
- How does he like to give back?
“There’s so much utility in being able to be an author of that many books. You become a much more effective communicator, your writing skills improve substantially, your public speaking ability becomes immensely better.” [0:09:54.00]
“It’s not something that happens overnight… It’s one of those things where you just have to be consistent about it on a day to day basis. And then over time you start building a brand.” [0:10:31.00]
“When you see someone across from you on a screen, it makes it easier to like them or trust them because you’ve seen them physically.” [0:12:13.00]
“In-person is also, in my opinion, extremely important especially for building recognition and establishing relationships on a local level.” [0:13:17.00]
Links Mentioned in Today’s Episode:
About Raphael Collazo
Raphael Collazo is a licensed commercial real estate agent specializing in retail and multi-family properties. Transitioning from a career in software, Raphael brings a strong technical background and a love for dissecting complex problems to his client interactions. These characteristics enable him to provide innovative and effective real estate solutions to help his clients get the most out of each transaction. As a real estate investor himself, Raphael is acutely aware of what investors look for when evaluating commercial property. As a result, he’s able to offer a unique perspective and help his clients make the best possible decision based on their financial goals.
Prior to joining the Grisanti Group, Raphael worked as a software implementation consultant for FAST Enterprises, a software company which provides C.O.T.S software products to government agencies. Having lived and worked in various locations around the United States and abroad including Pordenone, Italy, Phoenix, Arizona, Washington D.C, San Juan, Puerto Rico and Louisville Kentucky, Raphael has gained a unique understanding of cultural intricacies and has leveraged those experiences to expand his professional network to better serve his clients.
Along with being a full-time commercial agent, Raphael is also the author of the Millennial Playbook series, a book series which focuses on personal and professional development topics for young professionals. As a performance coach and speaker, he’s also had the opportunity to speak to thousands of students and professionals on a wide range of subjects.
Raphael graduated from Arizona State University in 2013 with a bachelor’s degree in industrial engineering and a minor in economics.
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