WS73: Networking Tips and Tricks for Giving Your Syndication Business Greater Visibility with Lennon Lee

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Summary:

In this episode, Whitney interviews Lennon Lee, founder BLD Capital Group. Lennon has been involved in the acquisition of over 1,500 multifamily units with an approximate market value of $150 million. Lennon reveals various Tips and Tricks for networking with industry peers which will ultimately place your business on the path of high growth and success.

How do you stand out and differentiate yourself in a crowded marketplace? And, how do you quickly and effectively make the transition from being a passive investor to a real estate sponsor? You will also learn the importance of being approachable to your investors. Tune in to this value filled show now!

Our Gracious Sponsors:

Make sure to be at Joe Fairless’s Best Ever Conference, February 22-23, 2019. Use code: #WHITNEY for 10% OFF!!!

Phoenix Syndication Workshop 2019 is a premier 2-day educational and networking event hosted by noted real estate investors Ben Leybovich and Sam Grooms January 26 – 27, 2019.

Multifamily Investor Nation Investor Summit January 17-19, 2019 – 3 full days of content from over 50 expert speakers! Use code: WHITNEY for $100 OFF the FULL ACCESS PASS tickets!

Time Stamped Show Notes

  • 00:28 –Whitney introduces Lennon to listeners
  • 01:00 – How did Lennon transition to real estate investing?
  • 03:25 – Lennon moves to multifamily syndication in a bid to generate a passive income
  • 06:48 – Did Lennon’s family support him when he decided to transition to multifamily investing?
  • 09:03 – What is Lennon’s primary focus in business?
  • 11:00 – Tips and Tricks for inexperienced syndicators who wish to raise capital
  • 12:00 – How to transition from being a passive investor to being a real estate sponsor
  • 14:20 – Do not miss out on your chance to be a part of the “Best Ever Conference” in Denver
  • 15:41 – How to craft a relatable marketing message which gives visibility and traction to your syndication business
  • 18:01 – How to stand out and differentiate yourself in a crowded market place; we discuss the importance of cultivating trust with your investors
  • 20:36 – Lennon suggests great resources for prepping your marketing content
  • 21:45 – How can syndicators without any technical expertise build their business websites?
  • 23:31 – Can starting a meetup establish you as a thought leader and help you market your syndication business?
  • 25:32 – An informal work environment makes Lennon and his company more approachable to investors
  • 26:51 – Lennon has some great advice for inexperienced syndicators who wish to scale and grow their business
  • 29:12 – What is the #1 thing that has contributed to Lennon’s success?
  • 30:38 – Lennon shares his contact information
  • [spp-timestamp time=”31:15″] – Share, Review and Subscribe to the Real Estate Syndication Show
  • 31:28 – The 2019 Phoenix Syndication Workshop is coming up – Sign up now!
  • [spp-timestamp time=”32:35″] – A special thanks to our sponsor, Life Bridge Capital

In this episode, you will learn

  1. Tips and Tricks for inexperienced syndicators who wish to raise capital
  2. How to craft a relatable marketing message which can give your business visibility and traction
  3. The ART of scaling up and growing your business

Resources

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