Moving is one of the most stressful life events. It’s right up there with divorce, losing a job, and illness. This is why it’s useful to get an expert to help you through it. Not only is packing your house up difficult but so too is selling it. Emotions, for the seller and potential buyers alike, run high during the sale. Sellers need to understand who the buyers in the market are and create a feeling that will strike a chord with them. This is Caroline Carter’s area of expertise. She helps clients manage their home transition and digs deep into trying to understand what the potential buyer is looking for.
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In today’s episode, Caroline sheds light on her job and how it’s similar but different to a home stager. She also gives insights into the quick, easy, and inexpensive home improvements sellers can make before putting their house on the market. It is so important to realize that buyers are looking for connection and if they connect with space, the rest is easy. While Caroline mostly talks about residential homes, she believes that her insights apply to commercial properties in the same way. She gives us some red flags that buyers can look out for, why buyers should shift their expectations, and why selling a property that doesn’t need work for a year will always get results. These are great, easy to follow steps we could all learn from. Be sure to tune in today!
Key Points From This Episode:
- Learn about Caroline’s background and the service that Done in A Day provides clients.
- The importance of distance between you and your property and not being emotionally attached.
- How Caroline’s work is different from a home stager and how she manages home transitions.
- Caroline’s tips on what to improve before selling your asset: Paint, lighting, and floors.
- Find out how to do quick value-add updates, not renovations, to the kitchen and bathroom.
- Learn more about the two checklists Caroline has in her book, Smart Moves.
- Why your listing should show a potential buyer they don’t need to make changes for a year.
- Emotions come into play in commercial properties, especially with multiple people on a deal.
- How sellers often get in their own way when it comes time to do the pre-sale fixing.
- Some other red flags for buyers when they come into a property.
- A recent business improvement, the biggest contributor to Caroline’s success, and more.
[bctt tweet=”Moving is one of the top five most stressful life events. Along with death, divorce, illness and loss of a job. — @thehousemother” username=”whitney_sewell”]
Links Mentioned in Today’s Episode:
About Caroline Carter
Caroline Carter is the founder and CEO of Done in a Day, a Washington, DC and Palm Beach, FL-based home transition and move management company that has helped more than 2,000 families prepare their houses to sell for top dollar and avoid the chaos and stress of moving. Regardless of price point, the home transition process is the same for everyone, and it is an emotional, financial and physical roller coaster. Caroline’s reputation of being able to get the job done quickly, easily and with fiscal responsibility is hard-earned. After facing a divorce that upended her life and family home, Caroline – then a newly single mother of three – built her business from scratch over 15 years into one of the top real estate service providers in the nation’s Capital. Her extensive experience with homeowners – at their most vulnerable – led Caroline to develop the Total Home Transition™ process. Caroline is passionate about pointing out landmines and sharing her unique approach when assessing and redesigning a house to sell quickly and at top dollar while organizing and supervising the marathon of moving to help homeowners save both time and money.
In her first book, Smart Moves: How to Save Time and Money While Transitioning Your Home and Life, Caroline walks readers through her approach, sharing expert advice designed to empower homeowners as they make decisions regarding their largest financial asset. Preparing and designing a house to sell doesn’t have to break the bank. Empty, evaluate, execute is her decluttering method, and it is aimed at bringing in top dollar. Cleaning out is not only about joy with Caroline, but it’s also about money, too. Yours. Her expertise was built through partnering with sellers and top-producing real estate agents in two of the most expensive and competitive markets in the country. She has worked with everyone from the Who’s Who in politics, business and the media to busy families making a major life change. Caroline is regularly invited to share her Smart Moves with a variety of audiences, including real estate agents seeking advice for clients, relocation providers, adults helping aging parents downsize, baby-boomers, empty-nesters and millennials wanting to right-size their lives. A frequent guest on television, radio and podcast shows, Caroline is a sought-after expert for her pithy, practical advice, entertaining stories, and money-saving home design to sell and moving hacks. She has been featured in The Washington Post, The Washington Times, the Washingtonian, HGTV, Good Morning Washington, The Wall Street Journal, Real Estate Today, Realty Times, HerMoney and numerous other podcasts. Caroline is a member of the Forbes Real Estate Council. Caroline recently relocated to the Palm Beach, FL area after undergoing her own total home transition as her children finally left the next. She recently packaged and sold her own house for the last 11 years in eight days.
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