Today we are joined by CEO of BetterCapital Bobby Sharma and get to hear about how he has leveraged his gift for networking and technology expertise to excel in real estate. After immigrating to America in 1984, Bobby fell into real estate at age 24 when he got the idea to house hack a property in Riverside. From that point, Bobby worked as a software developer in Silicon Valley, and then decided to become more active in real estate again after the 2010 downturn. He talks about how he started a meetup in his area which now boasts over 5000 members and highlights how important the people side of the business is on many occasions in today’s show.
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Bobby also shares some examples of his early use of different CRM and email marketing applications and how they helped him systematize his own business as well as those of his partners during his career. The importance of adding value for building relationships is frequently mentioned on this show, and we talk to Bobby about what this looks like in real terms for him, as this is a strategy that he continuously uses. We also discuss the value of choosing the right staff and partners, how Bobby is dealing with the pandemic, and what the political events in the next few months might mean for real estate. For all this and more from a man who has used his wits, intelligence, and kind personality to great effect, tune in today.
Key Points From This Episode:
- Bobby’s road into real estate after his first house hacking stint in California.
- Starting a meetup and how Bobby leveraged networking early on to find greater success.
- The value of being kind and listening while building one’s network: Bobby’s superpower.
- Implementing a CRM, collecting data, upgrading the website: Optimizing the tech of Bobby’s partner’s business.
- How much the business Bobby partnered with has scaled and the markets they serve.
- Bobby’s knack of partnering through networking and his approach centered on adding value.
- A story Bobby tells as an example of how to add value in a real sense.
- Exiting bad partnerships: The hardest part of Bobby’s career so far.
- The situation with Bobby’s three syndications since COVID and their plans to cope.
- How Bobby will approach real estate given his predictions for the next few months’ events.
- A recent improvement to Bobby’s business: An investment tracking tool he designed.
- Different ways Bobby gives back to improve the communities surrounding him.
[bctt tweet=”You had to ask me about what’s my superpower. It’s really just networking with people. — @Bay_Flip” username=”whitney_sewell”]
Links Mentioned in Today’s Episode:
About Bobby Sharma
Bobby Sharma immigrated to the United States in 1984 and earned a degree in Computer and Information Science from the University of South Alabama. After graduating with an undergraduate degree in Computer & Information Science, Bobby found work as a software developer at first in Mobile, Alabama, and then in Southern California. However, Bobby always had a desire to work in Silicon Valley so in 1999, moved to the Bay Area and in 2000 transferred to a very successful dot com company, WebEx. Since then Bobby Sharma has worked for several successful startups and large technology companies such as GE, Mitsubishi Electric, Marketo, and TIBCO.
Bobby Sharma bought his first house at the age of 24 in Riverside, CA where he ‘house hacked’ the 3 bedroom, 2 bath ranch house. In 2010 Bobby Sharma started buying more actively at the courthouse steps in San Jose and Oakland and got involved in Fix & Flip projects. Since 2010, Bobby has helped grow or launch several real estate companies including Roof4All.com (helped grow it from 110 doors to 600 doors), BetterTurnKey.com (providing high-quality turnkey properties for cash flow and appreciation), and the latest venture BetterCapital.us (a PropTech startup focused on Asset Management, Education and Transaction Facilitation for real estate investors).
Bobby is now focused on private money lending, helping people invest for cash-flowing assets, mentoring a handful of members, and focusing on syndicating real estate. In April 2019, Bobby Sharma ‘retired’ from his tech job to focus on investing in real estate full time and providing high-quality real estate and financial literacy-focused education to the members of his 5,000+ member real estate Meetup group (https://www.meetup.com/Bay-Area-Multifamily-Moguls/) and 5400+ members on Facebook (https://www.facebook.com/groups/2471420366432012/).
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