Creating a profitable business is a challenging task for entrepreneurs and working hard and knowing what to do might not be enough. Instead, working smart and your ability to execute good plans are your most vital tools. Today we sit with founder and president of the Massimo Group, Rod Santomassimo, who reveals the secrets behind his business success. Rod, along with his coaching company, helps independent contractors, solopreneurs, and small business owners work toward and achieve realistic goals.
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We open the show by hearing about Rod’s professional background, touching on how he helps his clients generate profits and create well-oiled businesses. His ethos is “knowing isn’t doing,” and he talks to us about the practical changes you can make to create success. Hear about how to use your calendar effectively, as well as why you should apply his acronym, I.P.A.I.D. After learning about Identifying, Prioritizing, Allocating, Implementation, and Delegating, Rod continues by detailing what he feels is the most important pillar and expands on it. In the latter half of the episode, we cover common mistakes and special ways you can avoid becoming overwhelmed. To finish, Rod tells us about how he maintains discipline, tells us about his daily habits, and shares his best tips for setting goals. Join us today!
Key Points From This Episode:
- Introducing today’s guest, Rod Santomassimo.
- Rod tells us about the Massimo Group and what they do.
- Hear about Rod’s book, Knowing Isn’t Doing.
- Rod explains the title of his latest book, Don’t K.I.D Yourself.
- The steps Rod takes to help someone improve their business.
- How our calendar is connected to us achieving our goals.
- Find out about the IPAID approach used by the Massimo Group.
- The biggest hold-ups for entrepreneurs who use Rod’s process.
- How we can get past the mental block of delegating.
- Ways entrepreneurs can prevent themselves from getting overwhelmed.
- How Rod has gotten his clients to invest in themselves.
- What’s behind Rod’s high level of self-discipline.
- Daily habits that have contributed to Rod’s success.
[bctt tweet=”There is a difference between thinking and wishing and hoping versus actually understanding, applying, implementing, and doing. — Rod Santomassimo” username=”whitney_sewell”]
Links Mentioned in Today’s Episode:
About Rod Santomassimo
Rod Santomassimo is the founder and president of the Massimo Group, North America’s leading business and sales professionals coaching and consulting organization. The Massimo Group is proud to work with clients from the nation’s premier businesses and scores of regional and local firms and/or their individual associates.
Rod enjoyed a successful career in the commercial real estate brokerage business as a broker, owner, manager, and senior executive with local, regional, and international brokerage firms. He began that career in 1989, after graduating from Washington and Lee University; and earned his MBA from the Fuqua School of Business at Duke University, where he has frequently appeared as a guest lecturer and facilitator on a variety of personal marketing topics. Rod is a frequent guest on podcasts and a popular speaker. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award; the author of three books and syndicated columnist for the Mann Report as well as the New York Real Estate Journal; and has been published in many magazines throughout his career.
When not writing or traveling for speaking or client engagements, Rod resides in Cary, North Carolina, where he cherishes his time with his wife, Launa, and their two children.
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