Never underestimate the power of an introvert. Matthew Pollard (“The Rapid Growth Guy”) not only built five multi-million-dollar businesses from the ground up but has also written two books aimed at helping others reach their dreams. Matthew fell into the sales world by accident. But from day one on the job, he decided that he wasn’t going to leave anything else in his career to chance and started learning and creating sales systems. These have been hugely beneficial to his business ventures (and will be hugely beneficial to yours too!).
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In this episode, Matthew shares with us some of the key insights that he explores in depth in his books, such as; the importance of finding your niche and creating your own unique identity, strategic networking, and the value of using storytelling to engage with potential clients or customers. Matthew offers practical advice on strategies that can alter the entire trajectory of your career – and therefore your life – for the better. If you are an introverted small business owner, an introverted CEO of a large corporate or even an extrovert wanting to learn the secrets of successful introverts, you don’t want to miss this episode!
Key Points From This Episode:
- How a highly introverted Matthew learned about sales.
- What motivated Matthew, a below-average reader in high school, to write his first (hugely successful) book.
- Matthew’s books have been valuable for all types of people in all types of businesses.
- The problems with the ways networking is usually conducted.
- The importance of planning your networking sessions; 90% of the work should happen before you enter the room (real or virtual).
- Differentiating yourself is one of the keys to success.
- Matthew shares a story about a man who he assisted in building his own personal brand.
- Embedding information into a story helps people remember more, and helps establish rapport.
- A good story needs to explore the real cost, the opportunity cost and the emotional cost of a problem.
- The four parts to a good story; the problem, the implementation, the outcome and the moral.
- How Matthew found himself in the sales world completely by chance and the things that he attributes his success to.
- Having a daily to-do list helps Matthew get things done and avoid distractions.
- Your aim should be to get your potential clients to chase you: Matthew’s strategies.
- Why systemizing and automating will make the world of difference to your career.
- Only with practice will sales and networking scripts come across as authentic.
- Matthew briefly discusses the Small Business Festival which he runs.
- If you are looking to create a unique identity in your field, look no further than Matthew’s website.
[bctt tweet=”I created this book to really help people realize there is a way to change the balance in a networking conversation, even if it’s a virtual conversation. — @MatthewPollard_” username=”whitney_sewell”]
Links Mentioned in Today’s Episode:
About Matthew Pollard
Before the age of 30, Matthew Pollard had created five multi-million-dollar businesses in his home country of Australia. His humble beginnings, the adversities that he faced, and his epic rise to success are proof that anyone, with the right motivation and the right strategies, can achieve anything they set their mind to. Today, Forbes calls him “The Real Deal,” Global Gurus lists him as a Top 30 Sales Professional, Top Sales World Magazine named him a Top 50 Speaker, and BigSpeak lists him as an international Top 10 Sales Trainer. He’s also the bestselling author of The Introvert’s Edge, which hit the Amazon charts as the 8th Most-Sold Book of the Week, appears on HubSpot’s list of the “Most Highly-Rated Sales Books of All Time,” and was selected by BookAuthority as the #2 “Best Introvert Book of All Time.” His soon-to-be-released second book, The Introvert’s Edge to Networking, has already received endorsements from Harvard, Princeton, Neil Patel, Michael Gerber, Dr. Ivan Misner, and Marshall Goldsmith.
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