You’re never too young to start your real estate business! Our guests for this episode are great examples of young guys who are making it happen, not letting their age or lack of experience stop them from doing what they want and excelling in their chosen field. The biggest hindrance to starting a business is fear of failure. But for the Donis Brothers, fear is just a lack of education. They overcame that fear by reading books, listening to podcasts, and joining masterminds.
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Kenneth believes that “money goes where attention flows,” and they’ve done a great job in growing their social media presence to build their brand and promote themselves. The Donis brothers are crushing it in the syndication business. At ages 23, and the other two at 19, they are already under contract on a 100 plus unit department complex in Florida. If they can do it, so can you! Listen in as they share their marketing strategies and how they use social media to expand their network and business.
Key Points From This Episode:
- Where did the Donis brothers get their confidence to move forward in the syndication business?
- For Jeffrey, fear is just a lack of education. To overcome fear, they educated themselves by listening to podcasts, reading the right books and joining a lot of different masterminds.
- One good marketing strategy is to document your journey through social media.
- Try to post consistently as possible.
- Just being everywhere will have a good impact in the long term.
- Which social media platforms do they use?
- Connect with people that are like-minded.
- Posting social proof with other people gives you credibility.
- By dedicating at least an hour a week to create captions helps them manage their content.
- They give some tips on posting content on different platforms.
- How do they track what’s working and what’s not?
- Listen to your audience. They’ll give you really good content ideas.
- Make sure you focus on the elements of storytelling to create an emotional connection with your audience.
- What is the number one thing that has contributed to their success?
- How do they like to give back?
“First thing is that we spend a lot of time educating ourselves. So obviously, most people in the multifamily space are a lot older than us, but we of course, approach it with the same mentality that most people do. If not, we try to be even more tenacious with it. We spend a lot of time listening to podcasts, reading the right books and joining a lot of different masterminds. We spend a lot of time with people that are in this space.” [0:03:27]
“Our approach to it is kind of just documenting our journey and taking people along with us, also, I think when people meet us in person, they might not believe that we’re actually doing what we’re saying, so when they go back, I like to say it’s like the receipts, it’s kind of proof that we have been doing this for a while and we’re gonna continue to document it.” [0:06:03]
“I like to say money goes where attention flows.” [0:06:19]
“We believe that being everywhere, or at least trying to is gonna have a good impact in the long term.” [0:06:51]
“We like to connect with other people that are very like-minded as well as in the real estate space, and syndication, just kinda learn from them, pick their brain and also core that information to our audience as well.” [0:07:27.9]
“Anyone looking to start on their social media, I would recommend to focus on one form, whether it be the podcast, Instagram, LinkedIn, they focus on it, master it and get really good. And when you do that, you can funnel people into your other platforms, and that’s how you create that credibility and that dominance in that one space.” [0:14:25.9]
Links Mentioned in Today’s Episode:
About the Donis Brothers
The Donis Brothers grew up in a low-income, single parent household. After going to Guatemala and seeing how fortunate they were to have the opportunities they do in America, they started their single family business. After a year, they built a six-figure real estate business and acquired two rentals. They then transitioned into the multifamily real estate space and are co-sponsors on a large apartment complex in Florida. They also host the Real Estate Monopoly Podcast, where they bring on professionals in the multifamily real estate space to inspire and educate listeners who want to achieve financial freedom through real estate.
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