For over 30 years, Lloyd Reeb built a thriving real estate empire developing senior living communities across Canada. By conventional standards, he had achieved the dream – financial security, professional success, and assets accumulating year after year. But deep inside, Lloyd sensed there had to be more to life.

Ready to embark on a new chapter, Lloyd set out to discover his true calling and purpose. Along the way, he helped thousands of other business leaders reassess what really matters most. He also founded the Halftime Institute to guide professionals in finding significance beyond surface success.

In this amazing conversation, Lloyd reflects on his unexpected journey – from narrowly focusing on profits to prioritizing family, faith, and impact. He shares practical lessons learned on transitioning from wealth accumulation to well-spent living. Discover the profound questions he asks clients to realign their definition of success.

Here are 3 key takeaways from this episode:

  • Find Your Second Half Purpose: Discover how Lloyd helps others realign their definition of success beyond conventional retirement.
  • Infuse Your Work with Significance: Explore practical steps Lloyd takes to integrate a meaningful cause into his career beyond surface profits.
  • Cultivate Life’s True Assets: Learn Lloyd’s framework for prioritizing relationships and well-lived experiences over accumulating wealth and status.

Ready to reevaluate your definition of a life well lived?  Tune in for Lloyd’s inspiring story and insights on transitioning from success to well-spent impact.


00:00 Introduction to Lloyd Reeb

03:09 Lloyd’s commercial real estate background

08:18 Focusing on senior living

10:20 Getting married and taking risks

14:36 Organizing financial assets in case of unexpected death

20:18 Entrepreneurship of your life, not just capital

25:53 The story of Patrick Kelly

29:50 The beginning of Halftime Institute and its goals

36:10 The parable of the soil

38:45 A roadmap to finding your purpose

42:03 Lloyds personal board and its members

44:25 Where to find Lloyd Reeb

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About Lloyd Reeb:

Lloyd Reeb is a successful real estate developer and owner of retirement housing who made a mid-life transition, looking for greater meaning, joy and impact in his second half. To his surprise he discovered that he was not alone in this journey and that many talented leaders are longing for midlife renewal.

Lloyd has had the privilege of investing 25 years helping leaders plan their second half. He helped launch the Halftime Institute, a global team that teach, coach and connect successful men and women in pursuit of significance.

He is the author of From Success to Significance: When the Pursuit of Success Isn’t Enough, which is a road map for this mid-life transition. His book The Second Half: Real stories, Real adventures, Real significance provides compelling evidence that your second half could be the most creative and productive season of your life.

Lloyd and his wife, Linda, have written the family-focused relationship series: Halftime for CouplesFinally ConnectedandBuilding a Thriving Family. They live on Lake Norman near Charlotte, North Carolina. They have three grown, married children, and four sweet grandkids.

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