The advent of the Internet has given industries a lot of advantages and disadvantages. One of the advantages of course is the growth of social media use which enables a business to reach its target markets. For one real estate investor, one social media platform is very effective to do business-to-business connections and that is LinkedIn.
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In this episode, we speak to Moses Hall of MoHall Commercial & Urban Development and he tells us how he uses LinkedIn to grow his business. Moses talks about getting people to engage in your posts. He emphasizes the need to understand your audience and providing value to them. Moses says you can do that by providing market information and branding yourself as an expert. Moses also gives tips on how you can create content and how often you should post. Click the play button now and learn how you can maximize your LinkedIn account today!
Key Points From This Episode:
- Moses shares his background in real estate.
- Moses how he uses social media to grow his business and gain leads.
- Moses elaborates how he uses LinkedIn by getting people to engage in his post.
- Why is it important to understand your LinkedIn audience?
- How to create content that is valuable to your audience?
- How often must you post on social media?
- Moses shares how he monitors feedback on his social media posts.
- Moses talks about the challenges he is facing right now in the real estate industry –inflation, price of construction cost.
- Moses’ predictions in the real estate market over the next 6 to 12 months.
- The daily habits that help Moses achieve success – make time for himself.
- The number one thing that contributed to Moses’ success – relationships.
- How does Moses like to give back?
“I absolutely love the platform LinkedIn. It is a free platform and is really good for business-to-business use.” [0:04:15]
“You have to understand your audience, you have to provide value. That’s the most important thing.” [0:06:21]
“Be authentic, I think that’s the biggest part of social media.” [0:11:19]
Links Mentioned in Today’s Episode:
About Moses Hall
Moses E. Hall is an award-winning commercial real estate broker, developer, entrepreneur, and investment professional based in Chicago. He is the founder and managing broker at MoHall Commercial & Urban Development, a full-service, client-centered commercial real estate brokerage committed to representing the interests of investors, landlords, tenants, and property owners in Chicago and the surrounding suburbs. Their office is located at 350 N Orleans St #9000N Chicago IL 60654.
Moses’ career in real estate launched after becoming a licensed REALTOR® in 2014 when he was offered a role as a real estate broker with Ani Real Estate. Over his three-year tenure with the company, he attained top producer status and consistently received 5-star client reviews on Zillow.com and Realtor.com. In 2017, he stepped into a role as a senior investment broker specialist with Miller Chicago Real Estate, where he specialized in serving a diverse clientele, including international investors from Asia, Europe, and the Middle East.
He left the firm in January of 2019 to launch MoHall Commercial & Urban Development. The client-driven approach is the cornerstone of their business. At MoHall C.U.D., they combine the unrivaled attention to detail and personal touch of a boutique firm with the extensive experience and in-depth knowledge of a large enterprise. Dedicated to serving their clients, they rely on strong community ties to offer a full range of client services, including property disposition, investment sales, leasing, and tenant representation. The ultimate goal of his firm is to revitalize underserved communities on Chicago’s south side through visionary commercial real estate collaborations that maximize value and build wealth for all parties involved.
As one of Chicago’s rising business leaders, Moses’ work has been recognized through numerous awards and accolades. In 2019, he was recognized by Realtor Magazine’s 30 under 30 awards. In addition, he has achieved the 2020 Commercial Top Producer status by the Chicago Association of REALTORS. His work has been highlighted in several publications, including Connect Commercial Real Estate Media and also the WVON 40 under 40 Game Changer Award 2020. In 2016, he was accepted into the highly competitive Project Real Estate Associate Program (REAP). He completed the Community Investment Corporation Property Management course in January 2019 and is a current candidate looking to obtain his CCIM designation through the Cultural Diversity scholarship program.
An active community servant, Moses contributes his time as an expert advisor on several committees and boards. He is on the Board of Directors for the National Association of Realtors and he also volunteers his time as the Illinois REALTORS® State Legislative contact with State Representative Marcus Evans. He currently serves as the 2020 National Association of Realtors Vice-Chair of the Commercial Economic Issues & Trends Forum and Chair of the Illinois REALTORS Global Business Council Committee.
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