WS1577 Raising $3M in Just Seven Months | Randy Smith

Assuming your possible circumstances make you do actions that fail-proof your future. Our guest today, Randy Smith got laid off. Thankfully, he had prepared himself financially through passive investing. What’s even more amazing is he was able to generate $3M in just seven months!

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Randy shares how he attains continuous learning and growth in his investments and raises money through networking and creative methods. He also talks about how he predicts growth in the real estate market in the next 12-18 months and the biggest challenge he faced in syndications. Listen in as he emphasizes the importance of mentorship and education in achieving success and more!

Key Points From This Episode:  

  • How Randy got started in real estate investing.
  • Why you need to prepare for a layoff ahead of time.
  • Learn about passive investments.
  • The benefit of investing in an already large brand.
  • The right mindset and philosophy after doing many investments.
  • What to do and consider if you ever get laid off even with income coming in. 
  • How to raise money and have the confidence to reach out to new investors.
  • The two critically important things to achieve success. 
  • Why do you need a mentor?
  • Where and how Randy got his $3M in just seven months.
  • Know about Randy’s podcast and how it has helped him grow his network.
  • Creative ways to raise money and connect with investors.
  • How to start a fund.
  • Randy’s thoughts and projections on the real estate market for the next 12-18 months and how he’s moving forward in today’s market. 
  • How to measure large capital reserves.
  • The biggest syndication struggle that Randy has encountered.
  • Personal and professional metrics that Randy is keeping track of.

Tweet This! 

When the layoff occurred this last time I was in a much, much different situation than I was 10 or 11 years prior. And it’s all due to the work and effort that I had done in real estate investing. Randy Smith

The capital that we created, leveraging the BRRR strategy helped offset any additional income that I might have missed out in last year throughout the remainder of the year. Randy Smith

My first two passive deals were both with very large brands, very large following. My thoughts were that it would be more difficult for them to not produce the returns that they were promising than some small mom-and-pop guy that I happen to be locally. Randy Smith

I’m learning new things and trying to find new ways to connect that new traditional investor to the passive investing space. Randy Smith

The benefit that I bring to my investors is my due diligence I do on these operators is my awareness that I bring to my investors because they’re not aware of those. Randy Smith

Links Mentioned in Today’s Episode:

Fiverr Website

Miracle Morning Book

Impact Equity Website

Randy Smith on LinkedIn

About Randy Smith

Randy Smith is the Founder of Impact Equity which was formed to help investors achieve strong results in their passive real estate investing strategies.  Randy’s main responsibilities include introducing and assisting investors with investment opportunities offered by various real estate investment firms.  

Randy currently resides in Peoria, Arizona with his wife Jenny, and he spent 25 years working in various business development and leadership roles in Corporate America.  

Randy started his real estate investing career doing out-of-state,  single-family, long-term rentals, and he quickly realized the many additional benefits he could receive by switching his strategy to passively investing in multifamily syndications.  Randy has now invested in 18 different syndications with 8 different operators which give him the unique knowledge and expertise to recognize a strong passive opportunity.

Full Transcript

Episode 1577

[INTRODUCTION]

Randy Smith (RS): When the layoff occurred this last time I was in a in a much, much different situation than I was 10 or 11 years prior. And it’s all due to the work and effort that I had done in real estate investing. So I had bought a handful of single family properties. And I was just actually in the process of selling all of those when I got laid off. And I had also invested in quite a few passive investments at that time. So when I got the news that I was getting laid off, a large portion of our households monthly expenses were already covered by our passive income, that we were earning through all of these different syndications that I had invested as an LP.

[INTERVIEW]

Whitney Sewell (WS): This is your daily real estate syndication Show. I’m your host, Whitney Sewell, our guest today, he got laid off. Thankfully, he had prepared himself financially through passive investing. I mean, 25 years in the corporate world and then let go, right. I think like he hit the ground running, he found a skill that he had, and he hit it head on. And now he’s even got into the real estate business full time. He’s raised $3 million in seven months and is pushing forward in a big way. 

WS: His name is Randy Smith. He’s a founder of Impact Equity, which was formed to help investors achieve strong results in their passive real estate investing strategies. He started in his real estate investing career doing analysis, single-family and long-term rentals and quickly realized the benefits of passive investing in multifamily self-storage and mobile home syndications. He now is invested in 18 different syndications with eight different operators, which gives him the unique knowledge and expertise to recognize a strong passive opportunity. 

WS: Randy, welcome to the show honored to have you on not just everybody has jumped into this business and raised $3 million in seven months. I’m looking forward to hearing how you did that. But many other things around passive investing. So I know you invested in 18 deals already have as a passive man, we’re gonna learn a lot and so many people that are listening are gonna be hooked to every word I know and learning from you. So welcome to the show.

RS: Thank you, Whitney. Super, super excited to be here. Listen to a bunch of your shows. And yeah, just really excited to be here. And hopefully add some value to your, audience today.

WS: Awesome. Well, glad to have you. Let’s jump in, though I know that you were, you know been in corporate America a long time and something happened that wasn’t expected. And but me and you were prepared. And maybe a way you didn’t expect as well, I don’t know. But I want to jump in there. Because I know you’re gonna relate to so many listeners, let’s hear about that story.

RS: It’s kind of a neat story really, to look and see the power of not just real estate investing, but passive investing specifically, and the impact that it’s had on my household and my family because kind of rewind a little bit. 10-11 years ago, I got laid off from another career I was in for 10 or plus years. And it was a pretty scary time, like the clock was ticking for the severance to wear off. And like each month that would pass my desperation and finding a new job, we just continued to increase and increase and increase and increase. And you know, fortunately, I landed at a fantastic organization, spent 10 great years with another fantastic fortune 100 company. And then when the layoff occurred, this last time I was in a in a much, much different situation than I was 10 or 11 years prior. 

RS: And it’s all due to the work and effort that I had done in real estate investing. So I had bought a handful of single family properties. And I was just actually in the process of selling all of those when I got laid off. And I had also invested in quite a few passive investments at that time. So when I got the news that I was getting laid off, a large portion of our households monthly expenses were already covered by our passive income, that we were earning through all of these different syndications that I had invested as an LP, and then I started getting the checks from selling all of these single family houses as well. So the capital that we created, leveraging the burst strategy, help to offset any additional income that I might have missed out in last year throughout the remainder of the year. So really, really grateful to put the time and energy into this space prior to this last layoff.

WS: Yeah. Wow. thankful that you had done that. Whether, I wanted to ask you that. Were you planning like for a potential layoff? And like as you were making those investments. Are you thinking, hey, there’s a good chance. I mean, I’m a job sometime in the future. And so you were planning in that way? Or was it more like just a retirement thing? You know, that you were trying to start building? 

RS: Yeah, good question. And I think, you know, after 25 years in corporate America, you start to see the writing on the wall. And you see cycles that occur in corporate America that you know, every 2 3 4 years you will see a big string layout have seen. And it’s just a matter of time before your name happens to be on the Excel line that they just happen to pick. And it was, you know, as interesting, like the year prior, I was one of the top performers in, my division of 300 and some odd people. So it wasn’t really a performance issue. It wasn’t, you know, some issue with anything that I was doing there, it just literally was the luck of the draw that I got laid off. So I had always wanted to invest in real estate. And after I started investing in it, I had come to this point where I had, you know, I called it my five-year plan that I had started, you know, two to three years prior to getting laid off where I wanted to exit my w two on my own terms in about five years. And the layoff just sped that up a couple of years. So I wasn’t planning to get laid off, but I knew it was an option. But ultimately, the goal was trying to decrease my dependence on that w two. So.

WS: Speak to your first passive investment, like how did you educate yourself? Give us a few details there for the one or the passive that’s listening that maybe hasn’t made the first investment. Yeah.

RS: Yeah, when you hear about passive investing, the simple analogy is like vet the operator, you’re betting on the jockey. And then it’s just as easy as picking one and jumping in. And I went through my own due diligence process, I guess you would say early on, very, very different than what it is today. But working in corporate America, and working for some very, very large brands in the past, I have a comfort level with large organizations with big brands, with good exposure. So I had listened to a number of podcasts for years sitting on the sideline. And one of the podcasts that I listened to, one of the main personalities had a fund that he invested or that he launched. So I thought investing my dollars with one of the larger funds in the space would be a good place and probably more conservative play than betting on some local operator that I might have met up at a at a meet up. So my first two passive deals, were both with very large brands, very large following my thoughts were that it would be more difficult for them to not produce the returns that they were promising then some small mom and pop guy that I happen to be locally.

WS: Okay. Now that’s interesting. I just interesting in just in the thought process of how somebody makes that first decision or so right to invest. 

RS: Yeah. 

WS: But as that stayed steady, have you have you kind of kept that same philosophy? What’s your thinking now, after so many investments?

RS: Yeah, after I got the comfort level and started to see distributions coming in and see communications coming from those operators, I did start to meet some folks in my local market, a couple specifically that had grown rather quickly, and had created some larger organizations even within my market. So I made the decision to start partnering with those folks. And I’m in Phoenix, Arizona. So this market is just like white hot, or was white hot was. Now so you know, I felt pretty comfortable jumping in once again, with a bigger player that had gone full cycle on a bunch of deals was not the guy who was quickly out of his mentorship and doing his first deal. It was somebody who had some experience.

WS: Yeah, no good for you. So speak to your path after that you had the layoff? Oh, no, right. You’re not sure what to do. But thankfully, you had the income coming in, right from the investments that you had made? What was next for you?

RS: Yeah, so you asked the question. I don’t know if it was on this call or prior to it. But you asked like, what’s my superpower, my superpower is very much that I have been in sales and sales leadership for 25 years. That’s what I do. I do a great job building relationships with folks. Fortunately, I’ve built a very good brand for myself by performing in previous roles. So after getting laid off, I fill my calendar with anybody and everybody I knew that was in this space to ask their advice and get guidance. I wasn’t sure if I was going to go into the active real estate syndication space. Or if I was going, I really had no idea what I was going to do. 

RS: But very, very quickly, I found that most people thought that I could be good at capital raising and helping to introduce investors to this investment strategy. And that’s what I did, I had actually referred quite a few investors to the local operator and here in Phoenix that I work with, and I am kind of a scream it from the mountaintop type of guy. So when I’m doing something I’m excited about it, people know. So yeah, I was able to, to attract a number of investors and send those to an operator here locally. And that kind of opened the door for me to transition into that professionally. And impact equity was launched shortly after.

WS: Yeah, no, that’s awesome. Wow. So you know, get us into then raising money or give us a little bit more through that process and having the confidence now to reach out to investors that you’ve been networking with. And, you know, for that first project.

RS: I came back actually, from a mindset conference, I’m part of a community called Jason juries, coaching community. And they do primarily mindset coaching. And at an event that I was at, I came to this awareness that if I could just talk to more people about what I’ve been doing and share my story, then I thought that could potentially share my excitement. And people might be interested in investing. So after connecting with a local operator, he essentially said, here’s how we can make this official, you can start raising, we’ve got a new deal coming. And now it’s just a matter of launching this to your network. 

RS: So I ended up hiring a guy off of Fiverr, to send a message out to all of my LinkedIn connections, because I’ve been using LinkedIn as my primary networking tool for the last probably 15 years or so. So all of my colleagues and all of my clients, small business clients were my primary client in that space and hire somebody to send a message to them that just simply said, you know, not sure if you’re aware enough, but I left the W two, I’ve launched a real estate investment company. Here’s my Calendly, if you’d like to schedule some time, and I literally booked my calendar back-to-back every 30 minutes for like two and a half weeks. And I raised just shy of about a million bucks in less than 30 days. So it was kind of a neat opportunity where the person who I partnered with said, you know, let’s give this a shot. If it goes well, great. If it doesn’t, then go on your way and try to find some other thing, but it went pretty well. So we just kind of doubled down and started growing the business from there.

WS: So you hired somebody to message all your contacts on LinkedIn, right? 

RS: Hopefully, they’re not listening. Yeah.

WS: Yeah, yeah. Where did you find that person? And how did you kind of train them?

RS: I did a search on this website called Fiverr. Fiverr.com. Found some guy that I paid literally $40 to send 4000 messages. As I found out later, he probably just used one of those LinkedIn automation tools that everybody uses now to do messaging and connection requests and all that kind of stuff. But I tell you, it was the best 40 bucks ever spent. It was unbelievable. Yeah.

WS: Whether he sent each of those individually or not. It’s just the fact that like, he knew how to get that done. Right? Even if he is something that’s, that’s so interesting, but that’s awesome. And I wanted you to share that too, because I want like the listeners to think outside the box, right? You don’t have to be the one to send all the messages. There are simple ways, think about all the time has saved you, Randy. So worth, I mean, if it would have been worth $400. Yeah, but no deal. You’re right, you know, up to this point, you now have this massive track record, but you’re speaking to these investors about your investment company now. Help us do that conversation a little bit that’s typically some of the hardest right? With the first few with investors, especially until you’ve done a few projects. What did that look like?

RS: Yeah, so I think you kind of keyed into a certain point there, like I did not have a track record as an operator, I did have a track record as a passive investor. And I picked an operator that had a track record. So really like two critically important things to my success was one, I personally had been investing in many, many, many deals prior to this point. So I’ve got experience in how to find a good operator. And then secondly, it’s not me as an operator that I’m selling, I’m selling my partner’s experience that they have in the space. 

RS: So you know, Joe Blow comes to the table, but he’s partnering with a guy who’s done 40 deals and has 12 full cycle like those results speak for themselves. And it’s not me trying to convince somebody that a performer, like a guesstimate is going to give them the results that they want. So, in I run into a lot of people, I think it’s, a really hard thing to raise capital for somebody if you haven’t invested in deals and you’re picking a guy that doesn’t have a track record. And I see that time after time after time. And to me, it’s like a roll of the dice. Like, I might like the guy, I might have trust in him as an individual. But he’s done nothing to prove that he can actually execute this business plan that he’s suggesting. So.

WS: Yeah, yeah. No doubt about it. I suggested so often, hey, you need a mentor, right? You need somebody that has a track record. So you can go learn from them. Hopefully partner on some deals, right? Add some value to them and their deal as well. 

RS: Yeah.

WS: But man, it’s a great way to make that exact thing happen. Any thoughts around that?

RS: I think mentorships like success leaves clues. No doubt. Yeah. So you know, hit your saddle, whatever the saying is, like definitely partner up with somebody that’s done what you want to do. Watch very closely, take notes and do exactly as they suggest and odds are you’ll see similar results, no doubt.

WS: 3 million in seven months or mean, what’s the whole 3 million from this thing you were doing? I mean, on LinkedIn and the calls and that that process, or where did the other 2 million come from?

RS: This is my full-time job. Now I’m spending, I’m probably working harder than I’ve worked in the last five years in this role, but I absolutely love it. It used to be where it’s five o’clock, I’m done. And I’m moving on to family time, or whatever that is. Now, like, the wife is like pulling me away, because I just, I love what I’m doing it. So I launched a podcast in partnership with some folks at Jason Drees, which has been a ton of fun. And it’s given me a platform to you know, invite guys like you on my podcast that might not give me the time of day without a podcast. But we just actually surpassed 2000 downloads. 

RS: So we’re doing 1000 downloads a month, which I’m super excited about, which means that my message is getting in front of more and more people. So the website is a longer play, like launch a podcast and all of a sudden, you’d have 100 investors reach out and want to do it. But it’s again, building that brand, kind of going back to my affinity towards building a brand. It helps you build a brand over time. So I’ve done a lot of work in LinkedIn, I’ve done some LinkedIn automation. I’m networking like crazy and go into conferences now. I’ve been doing some self-recorded videos, as I’m walking around properties now which, oddly enough videos get a ton of exposure, much more than like a picture and a blog or something like that. So it’s a learning process every day, I’m learning new things and trying to find new ways to connect that new traditional investor to the passive investing space.

WS: Yeah. Any other creative ways that you’ve come up with raising money or connecting with investors? Because podcast is a great one, like you said, like kind of a long-term play website, those things, I just wonder if there’s any other ways you found to bring more investors into your funnel.

RS: I tried to do a weekly blog, I did create a website. Every time I’m in front of an audience, I always try to refer folks to my website and say download, you know, my free giveaway, which is top 10 Questions to Ask a syndicator. So that creates some lead flow. You know, having your own podcast is one venue, but also getting on other people’s stages, I think, is even more powerful. So I will likely get more people to reach out for to me from your podcast, than 10 of my podcast combined together. So I heard somebody say, definitely you want to get on your own stage, but try to get on as many other people stages as you can. So I tried to do that as well, and anybody who’s starting out as a story that they can share, in hopes of connecting with somebody in the audience. And ultimately, these are people doing business with people, not people doing business with, you know, logos and emblems and websites. It’s real one-to-one connection that makes these things happen. So.

WS: Yeah, yeah, no, that’s awesome. No doubt what you said about the 10 to one as far as being on other people’s podcasts. But having your own is still so important. I feel like especially if you’re in this space, and you’re branding yourself. It has done so much for us. I tell people often, you know, the first year of our podcast, nobody knew that I was the next year. Most people won’t conference knew who I was the next year, I was speaking at conferences. So it’s awesome. You know, it didn’t happen overnight. That’s for sure. Right? It took seven days a week, Kevin, your podcast that is over three years, but couldn’t agree with you more. I wanted to ask you about fund to fund right. You’re doing some fun to fund stuff, which you know, I would tell the listener hey, we’ve done many shows around the legal way to raise money and partner with operators. And there’s definitely some things you need to think about, know, before just attempting to tell people about your deal. 

RS: Yeah.

WS: So I just want to encourage people to listen to some other shows with securities attorneys, but really speak to you know, starting your own fund. So you can go fund to fund with an operator kind of maybe what you can share about how that works a little bit or learning that process to have your own fund. And maybe why.

RS: Yeah, thank you for also doing the Asterix we’re not legal advisors CPAs or anything like that. I certainly am not check with your SEC attorney. But I went down a slightly different path. And honestly, I didn’t even really know what I was doing early on. I followed the advice of the partner that I was working with. And he essentially connected me with his SEC attorney. And I do single asset fund to fund model which means they launch a deal. I literally take their ppm or I don’t buy SEC attorney takes their PPM adds my operating agreement to it. And that becomes my single asset identified asset fund that we’re raising very specifically for that deal. I’m not doing a blind fund or an open-ended fund. 

RS: It is a predetermined asset assigned to it. So it gives me the ability to charge some fees within my fund. So my fund is earning fees not getting paid for capital raising. And the benefit that I bring to my investors is my due diligence I do on these operators is my awareness that I bring to my investors because they’re not aware of those. And then kind of some thinking about adding background checks and underwriting verification to my due diligence process just to bring more value to my clients. So now I will share that it’s an expensive model that cost a lot of money to create a new ppm for every raise that you do. But if you build those costs into the fund, then it can make a lot of sense.

WS: Yeah, yeah, it’s definitely a model that I would highly recommend. You know, as far as having your own fund, again, I’m no attorney, and you should speak to your attorney, a securities attorney before doing this. But as opposed to the co-sponsorship type model, you know, I like the fund-to-fund model, it just seems to keep us out of any gray areas, you know, with sec, which is our goal for sure. So no, I appreciate that. Yeah, I just think it’s safer for the operator, and I am the person who’s raising the money to have their own fun like that. But anyway, there’s many things we could talk about around that. But just so the listener knows, hey, it’s something you should investigate, you should talk to your attorney about, you know, having your own fund, you know, potentially, when partnering with operators to raise money. And then, Randy, you know, to jump to a few final questions, what about some thoughts that you have on just the north state market over the next 18 to 12 months? Any projections that you have that are steering your ship, you know, and how you’re moving forward in our market?

RS: Yeah, so the crystal ball question, which I love pleased, let’s check back in 18 months, and figure out how wrong I am with this. But what I think is going to happen is I think some of the smaller operators that didn’t have the recaps that they should have had, or didn’t raise additional capital, on the front end, to have large reserves, I think we’re going to see a lot of those deals coming to market in the next 18 months, you know, a lot of those three year rate locks that are going to be coming due and cap rates, growing the way that they are, we’re going to see assets decreasing in value, and I think we’re gonna see, some investors get stung, and we’re gonna see some operators get stung. 

RS: So I think it’d be an interesting time for the folks that have the infrastructure, and have the business to support maybe some lean months or even potentially a year, I think those folks will have the opportunity coming through and I, kind of saw this, in my last job, I was meeting with small business owners during the last downturn. And what I found was that the operators that made it through that downturn, were lean. So those were the ones that made it through. But those were also the ones that were positioned to take advantage of the next upside. And you know, the blood in the streets that you hear so many people talking about. So I think it’s going to be an interesting 18 months, for sure. But the good players, I think, are still going to be there on the other side, and and will benefit from it.

WS: Kind of in response to that question, too. I’d love to hear just how do you prepare, you can answer it as a passive investor or as an operator, or maybe shed a little light into both sides of that. But preparing for that downturn, right, whether we whether we know or believe that that actually is going to happen 6, 8, 12, 18 months from now or not, we want to be prepared for a hard time, right for every project or investment. How do you like to see that done? What does that mean to you? And you said, you know, preparing for downturn?

RS: Yes. So, on the front end of deals, I like to see operators who raised large capital reserves personally, and I know that that is operators, let’s rewind 18 months, I had some heated conversations with folks on both sides of that, like, why are you raising so much diluting my funds, or my returns? And then on the other side, why don’t you raise any more to protect yourself if this thing turns around, and people had very, very strong opinions about that 18 months ago, I think what we’re finding today is the people that have the strong reserves made the right choice, because we’re seeing distribution stopping, we’re seeing I walked the property a few weeks ago, that was 200 grand a month upside down. 

RS: And it’s just a matter of time before the value of that asset is dropping every single month and the urgency of that seller is getting more and more apparent every single day. So those types of things in hindsight, I think, are really important to look for. What I like to see and operated for today is I like to see operators investing in their company. I love to see fully integrated companies that have property management and construction in house so they can control as much of that business plan as possible. The operators that are going full speed ahead and renovating units to drive in July right now, I think is critical. So we’ve seen a lot of people stole renovations, probably a function of low reserves, but those folks that have the reserves that are going full speed ahead. I like that because, you know, six to eight to 12 months down the road when they go to refi or to sell that net operating income is what’s going to be the driver of success for them. So those are the types of things that I’m looking at today.

WS: You mentioned you’re raising large capital reserves. Do you have a way to measure that or how you going through that?

RS: I don’t have an actual metric that I use, but a lot of the assets that I’ve raised on and been a part of, they literally have like millions of dollars sitting in reserves that are available, either one for weathering the storm or to increasing their operations and their conversion on these renovations. So I probably should have a metric for that, though. Good question.

WS: Well, I just want to hear some people say, you know, we want to have at least I mean, obviously asked this question often on the show, because I love hearing just how different people think about how they’re prepared, right, and whether they think a downturn is coming or not, and most of us believe there’s going to be something coming. So I hope that now you’re preparing, like you’ve never prepared before knowing, you know, that most likely something is going to happen. But I just wonder if some people say, well, I gotta you know, I get a month or two in you know, during the capital raise I, you know, have a month or two worth of expenses in the in the bank, I’ve added my reserves, and then we’ll raise the rest. And then I hear some say, no, you know, what will are the, you know, they’ll get it out of cash flow over time, right? Sometimes their plan, and then maybe people say, now, I wanted to leave three months, you know, and then some people say, I want at least six months or, you know, operating expenses, you know, in the bank from day one. And then different people will include different things in that as well. So I just like hearing how different yeah, thanks very well.

RS: It’s interesting. So I, a couple of months ago, when we saw, I think the second to the last rate increase, I was watching very closely when the monthly reports came out. And there’s a handful of my properties, which are negative, or a handful of my investments, my personal investments, but none of my deals that I personally raised on, but a number of them were actually negative cash flow. So I compare the negative cash flow to the amount of reserves. And it’s just a simple calculation. If everything remains constant, how many months do we have until like, things get rid of really scary? 

RS: And there were a couple of assets that were, you know, seven to 10 months? And I was concerned, and I got on the phone with the operator and said, yes, seven to 10 months of negative cash flow. Hopefully, it won’t be that. But if it is, like, what are you doing to make sure that we’re going to be in a better position? Fortunately, the operator that I asked they had additional reserves in $10 $31 that were sitting and assure what the structure is, but they were sitting in a different bucket, and not reported. So that helped me answer that question. So.

WS: Yeah, no, that’s awesome. That you follow it up? Right? Ask some questions. Oh, yeah. So Randy, what about what’s a syndication struggle that you’ve had it? Could it be could be early on, it could be right now, you know, in just in our business, what’s been a struggle just in your business.

RS: So probably the biggest challenge I have today is, and this is just being fully transparent, I’ve done, let’s see, or three deals with one operator two with another operator. And I’ve got a bunch of entities. And I’ve got a bunch of funds. And I’ve got a bunch of administrative work that needs to be done for all of those. And I’m at a point in my business where I need to bring in additional resources to help scale the business for the longevity essentially. So I’m having a look at you know, do I outsource this? Do I hire vas? Do I hire full-time help? Do I outsource to somebody else? So that’s kind of the biggest, biggest challenge that I have from my business standpoint. On the investing standpoint, one of the challenges early on, is I didn’t really even know even what type of investor would that I was, as it turns out, I was a growth investor at the time, but after getting laid off, and very quickly became a cash flow investor. So there’s very different strategies as a passive investor, and different asset classes and different business models that you want to pursue, depending on the type of investment that you are. So for the early investor, it’s really, really important to understand like, are you a cash flow? Or are you a growth investor, or some combination or hybrid of the two? And then pick your investments accordingly? So.

WS: Yeah, awesome. What about your most important metrics that you track? 

RS: So I know sometimes you asked, like personal metrics, either way.

WS: I sometimes, you know, leave it open. I love hearing, you know, anything that’s been like high impact for you, right? You know, just, you know, if you can pick just a few habits that are like, man, I’m doing this the rest of my life, or I wish I’m doing it for the last 20 years.

RS: Yeah, so I’m a big fan of Miracle Morning, or some variation of that. So a couple of the metrics that I’ve been using, like for the last number of years is number of days that I meditate. So I do like a percentage of meditation days last year, as at like, 98% of my days I meditated, which was better than ever before. Super excited about that. I’m also currently trying to learn how to speak Spanish. So a new fun one for me is how many days do I practice my Duolingo Spanish app. And I’m on 100 days now after coming back from Spain, so excited about that. 

RS: But from a business standpoint, kind of my big metrics that are looking at obviously our total capital raised number of investors is a big metric that I’m watching. I’m currently at, like 48. My goal is to help 1000 traditional investors on their first passive investment. So watching that one very closely, a number of podcast, both as a host and as a guest. And number of deals a number of world class operators that I work with. So I’m a KPI and metric-driven guy. And I actually in my monthly newsletter, I’m starting to share those KPIs with my audience as well, because I want to, hopefully bring them along the journey as we try to help as many people as possible.

WS: That’s awesome. Randy, how do you like to give back?

RS: Yeah, so I love this question. I actually mentor a number of young men that are, you know, up and coming and try to be the ones successful salespeople or good family, guys, whatever that is kind of through a spiritual program that I’m involved with. And my wife and I have actually, we used to give pretty heavily to different causes that means a lot to us. And we’ve actually shifted direction with that. And we give very heavily to our families now. We both came from families that we’re well provided for, but we didn’t have the finer things in life. And we’re trying to provide financial security for our moms and in others in our family. So that’s the biggest way we’re trying to get back today.

WS: Awesome. Randy, it’s been a pleasure to meet you. And have you on the show. I know you’ve encouraged a lot of the listeners who are maybe they’re in that Debbie too. And or maybe they haven’t made the first passive investment yet, but they’re wondering, hey, you know, am I on the chopping block or not? You know, is, am I going to be let go? Is my time coming soon? Or whether you know it or not, you know, hopefully, they they’re preparing, right? 

WS: And they are thinking about investing in something like real estate, like you have done right. And then man, it’s helpful to hear though, how that helped you. You wanna you want you were laid off right me on how you had prepared and you had spent the time to, have that passive income, but then even how the table’s turned to, to where you’re actively in this business now. You know, you’re talking to investors and successfully raising a significant amount of funds, right. And so congratulations to you, just on your success and grateful to have you on the show. Tell listeners how they can get in touch with you and learn more about you.

RS: Yeah, thanks so much Whitney. So the easiest way to find me is on LinkedIn, I’m on LinkedIn constantly put, of course, you can go to my website impactequity.net. I do, as I mentioned, have a free giveaway out there Top 10 Questions to Ask Syndicator and I’ve got a monthly newsletter but primarily LinkedIn, and my website is the best way to reach me.

[END OF INTERVIEW]

[OUTRO]

WS: Thank you for being with us again today. I hope that you have learned a lot from the show. Don’t forget to like and subscribe. I hope you’re telling your friends about The Real Estate Syndication Show and how they can also build wealth in real estate. You can also go to LifeBridgeCapital.com and start investing today.

[END]

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