Welcome to The Real Estate Syndication Show! I’m your host, Deana Berg. Today, we delve into the realm of transformative storytelling in real estate with our guest, Matt Ferguson.
Join us as Matt shares his journey of reviving a deserted 1948 motor lodge in North Carolina. His love for mid-century mountain themes breathed new life into the now celebrated boutique hotel, Route 19. This success story proves that strategic storytelling is not only a lucrative investment strategy but also a form of art.
Matt, a creative powerhouse at the Walt Disney Company and chief innovation officer at Storyland Studios, will discuss the nuances of hospitality and the unparalleled impact of nuanced storytelling in real estate. Learn how blending narrative and space can create unforgettable experiences and drive financial success.
We’ll also explore the symbiotic relationship between real estate and storytelling in transforming spaces and sparking social change. Discover how Storyland Studios employs immersive experiences to support nonprofits, shedding light on major issues like human trafficking and poverty.
Don’t miss our discussion on the visionary Trillith Studios — how a film studio’s philosophy of service and community can inspire filmmakers, residents, and beyond.
If you’re ready to break through the conventional mold and tap into the emotional core of real estate investment, this episode is for you. Explore the plot twists, character development, and settings that are reshaping the industry.
Inspired by Matt Ferguson’s innovative approach to storytelling in real estate and experiential design? Discover how Storyland Studios can transform your next project into a compelling narrative experience. Reach out to Matt directly via email at [email protected] to explore possibilities and bring your story-driven visions to life. He’s eager to discuss new ideas and collaborations.
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About Matt Ferguson:
Matt has a strong belief in the power of places and spaces to transform lives and lift the spirit. He learned that early in his career, when he was a creative executive with the Walt Disney Company during an unprecedented time of growth for parks and experiences, where he had the opportunity to serve on the opening teams for numerous new Walt Disney World sites including ESPN Wide World of Sports, Disney’s Animal Kingdom Park and multiple resorts.
In his consulting career at PlainJoe, a Storyland Studio and beyond, Matt has helped iconic places tell their stories, including Jack Nicklaus and Arnold Palmer golf communities; Asheville, North Carolina; Palmetto Bluff; The Cliffs Communities; Biltmore Estate; Grove Park Inn Resort & Spa; Sonoma Treehouse Adventures, Sports Illustrated Parks & Resorts, Cedar Fair Theme Parks, and the Studios & Town of Trilith, film location for the Marvel Cinematic Universe.
Matt and the Storyland team are currently working on multiple neo-urban developments that have been initiated by churches to bless their communities, returning the church to the “center of the village.”
He’s an owner and principal designer of Route 19 Inn in the Smoky Mountains of North Carolina, named one of the Best New Boutique Hotels by Style Blueprint.
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