Every kind of business has its own mission. But a company or syndication with a mission that goes beyond financial gain is rare nowadays. Whitney Sewell talked about that in one of our episodes, “How Having a Mission Bigger than Yourself can Help You Scale”. Go check it out if you haven’t yet! But for this episode, he speaks about how your mission is connected to another key component in scaling your business and that is loyalty.
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Loyalty behind your brand is essential if you want to rise quickly to the top. It’s a strong foundation to build upon. Once you’ve established that loyalty from your investors or clients, it will not be so difficult to scale. It gives you confidence to aim for the highest because you have a solid foundation of trust from the people that truly matter in your business – your spouse, family, team and investors! Tune in as Whitney explains how mission and loyalty are interrelated and where to begin in building loyalty behind your brand.
Key Points From This Episode:
- Having a mission beyond financial gain is very important in building a business.
- The integrity of the operator is crucial as well.
- Aside from that mission, one key component to scaling your business is loyalty.
- Once you have built loyalty behind your brand, you can quickly rise to the top.
- If you want to scale as an operator, one thing that’s going to help you is not being transaction-focused but being loyalty-focused.
- If you want people to get behind your brand, you’ve got to share your mission.
- Mission is such a big part of building loyalty. You can’t half step the why you do something.
- What are people going to remember about you?
- When you start off the conversation with your mission, it changes your conversation completely.
- Sharing your mission will also attract people who believe what you believe.
- It builds a strong connection that’s deeper than financial gain.
- The shotgun approach where people just blast off their cards is not working anymore. It’s a total waste of money.
- Building relationships is more important and effective because it allows people to see that you are trustworthy.
- Share something to the people you talk to that’s different than just your real estate business. Share something that shows your character.
- The mission and the why help to build that loyalty component.
- How you represent your mission to your family, team and investors will help grow your business.
“One thing as an operator that’s going to help you is not being transaction-focused but being loyalty-focused.” [0:02:44]
“If you want people to get behind you or to build loyalty behind your brand, once you can build the loyalty component, you’re gonna quickly rise to the top.” [0:04:01]
“I just want you to know that business is one thing but loyalty is another, it just changes things drastically, so the mission is such a big part of this.’ [0:06:03]
“I want you to think through this, are they gonna remember you if you have one minute with someone, much less five minutes with someone, what are they going to remember about you? If you, amongst 200 other real estate entrepreneurs are sharing about their market, their deal, whatever, you’re not gonna be remembered by the majority of the people there. But when you start off the conversation with your mission, you started off with why you’re doing this, it changes a conversation completely. It will also attract other people who believe what you believe, there’s gonna be a different connection, and that connection, it’s almost gonna be unstoppable at that point, once there’s that connection that’s deeper than just financial gain or just real estate or whatever it may be.” [0:7:35]
“When they ask you, share something different than just about your real estate business, share something that shows your character.” [0:10:56]
Links Mentioned in Today’s Episode:
About Whitney Sewell
Whitney Sewell is a seasoned real estate investor, podcast host, and philanthropist. He is CEO and founder of Life Bridge Capital, a multifamily syndication investment firm with 900 doors and $150 million in assets under management. Whitney was able to scale his business at a groundbreaking pace — starting from nothing in 2017 to now consistently raising over $10 million in a few hours. His daily podcast, The Real Estate Syndication Show, has featured over 1,000 experts in the field. Whitney recently founded his new non-profit, The Life Bridge Foundation — the latest exciting development in his commitment to donate 50% of his profits to support orphans and their adoptive families. Whitney and his wife Chelsea have three children by adoption and love spending their free time together in the great outdoors at their home in the country.
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