Cementing relationships with investors is extremely important. From the story around the property to the information, you share on social media and other channels. In today’s #Highlight episode, we feature our conversations with Alan Lewis and Adam Carswell. They share valuable tips on how to build investor relations.
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Alan and his team are committed to making real estate investment accessible and understandable to more people, and as such they aim to simplify complex ideas and communicate with investors on a more personalized level. Meanwhile, Adam provides insight into the many skills required for this position such as getting investors on the phone because, without this, you do not have much else to work with. Enjoy the show!
Key Points From This Episode:
- Their focus at DiversyFund and how their goal is to make investing more accessible.
- Advice for making both new and seasoned investors more comfortable with a deal.
- How to determine where the investor is at and what experience they have.
- Considerations for developing an appropriate story around the investment property.
- Other means of educating investors and being able to simplify complex ideas.
- How Adam’s background led him to his current career.
- What Adam does do to bring investors into the first call.
- When approaching someone for the first time, anticipate a long-term relationship with them.
- Some of the best ways to connect with investors initially.
“If you’re working with a very new investor, you may have to start all the way at the top, which is the story of cash flow and real estate.” – Alan Lewis
“If you want to know where an investor’s at, you just have to ask. And it’s that simple. I know sometimes people are a little gun-shy and feel like, “Okay, if I’m just having an initial conversation with the semester, it’s probably too early to start asking some personal questions about past investments.” And I don’t think that’s the case.” – Alan Lewis
“In my opinion, you really just keep it as casual as possible. Obviously professional but casual and just say something like, “Hey, you know, we’ve got this offering going on right now, would you like to take a look at it?” I’d say, more than 9 times out of 10, 9.5 times out of 10, the individual if you’ve built that report, if you’ve taken interest in what gets them going first, they’ll say, “Sure, go ahead, send it over,” and then from there, more questions will hopefully come and once those questions come.” – Adam Carswell
Links Mentioned in Today’s Episode:
About Alan Lewis
Alan Lewis is the Chief Investment Officer and Co-Founder of DiversyFund, a financial tech startup dedicated to providing everyday Americans with the same investment opportunities as the wealthy. Before joining DiversyFund, Alan earned his law degree from Columbia and spent nearly a decade working as a corporate lawyer and investment banker on Wall Street. He then transitioned to real estate development when he joined JF Capital in Salt Lake City in 2014, focusing on multi-family and master-planned residential developments. In 2016 he co-founded DiversyFund with his partner, Craig Cecilio, to pursue his goal of democratizing wealth-building through making alternative investments accessible to everyone. Over his career, Alan has worked on transactions totaling, in aggregate, over $41 billion.
About Adam Carswell
Adam J. Carswell is a real estate entrepreneur with a hyper-focus on retail shopping centers and commercial syndications. He is also a podcast host, avid vlogger, new media marketing expert, and investor relations specialist. Currently, he serves as a Director at Concordia Realty Corporation and Business Development Manager at Asym Capital. Combined, both firms have syndicated, redeveloped, repositioned, and revitalized more than $425m worth of real estate across the country in California, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Mississippi, Missouri, New Jersey, New York, New Mexico, North Carolina, Pennsylvania, South Carolina, Washington, and Wisconsin.
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