How do you convert leads in the real estate investing world without coming off as just another salesperson? Join us for an insightful conversation with our guest, Mark Updegraff, the CEO of Raze Capital. With a background in technology, photography, and a passion for providing affordable and sustainable housing, Mark shares his unique approach to lead generation and conversion in the real estate investing world.
We chat about Mark’s innovative strategies for cold calling, building relationships with potential leads, and how he uses lead management and automation to identify clients’ needs and follow up effectively. Discover how Mark trains a chatbot to sound like him and generates content using prompts, and how he’s exploring the exciting world of AI for real estate and content creation.
But that’s not all – we also discuss the importance of tracking metrics and giving back in both our professional and personal lives. Learn how Mark measures his success, schedules quality time with his family, and follows his father’s wise advice. Plus, hear about his plans to join his parents on mission trips to Honduras and assist with the reconstruction of villages. Don’t miss this engaging conversation with Mark Updegraff, and be sure to grab his free guide on marketing for capital raisers at RazeCapital.com.
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About Mark Updegraff
- CEO of Raze Capital and of Updegraff Companies
- Raze Capital rehabilitates neglected properties into fully refurbished, market rate, rental homes in the greater Rochester area
- Updegraff Companies specializes in the dev, management and brokerage of residential, commercial, and mixed-use property.
- Began his career at NASA, Pictometry, and ITT Corporation → worked on video quality metrics, end-to-end spectral imaging systems, and electro-optical systems for high altitude aircrafts.
- Pivoted into real estate in 2008
- Passionate about providing safe, clean, affordable and sustainable housing for the community while stimulating the economy through creativity, innovation, and workforce development.
- Active coach and leader
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