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WS38: Business Strategies for Building a Long Term and Stable Syndication Business with Jeff Greenburg


In this episode, Whitney interviews Jeff Greenburg, CEO and Managing Member, Synergetic Investment Group, LLC. Jeff shares some great business philosophies which can help syndicators build a successful, stable and long term real estate business. We discuss why giving foremost importance to investors and protecting their interests makes great commercial sense. Is student housing a good investment for syndicators? What are the challenges of investing in student housing, and how do you overcome them? Hearing Jeff dive down the rabbit hole will give you great insights about this terrific opportunity. Tune in now!

Time Stamped Show Notes:

  • 00:27 – Whitney introduces Jeff to listeners
  • 01:09 – How did Jeff transition to real estate investing?
  • 02:00 – What attracted Jeff to multifamily investing?
  • 02:51 – How did Jeff gain confidence to start off with multifamily investing straight away?
  • 03:41 – Jeff is honest enough to admit that raising capital without any prior experience was an uphill task
  • 05:00 – Gaining trust of investors is the Biggest challenge for inexperienced syndicators
  • 05:36 – The importance of syndicating value add properties
  • 07:19 – How performing FOR investors hold Jeff in good stead in the long run
  • 08:32 – Integrity and being honest and upfront with your investors is critical for long term, sustainable success in syndication
  • 09:43 – Jeff shares the various challenges of investing in student housing, and provides some great Tips for overcoming them
  • 11:55 – Discussing the high turnover and marketing expenses in student housing
  • 14:20 – How to select a good property management company
  • 14:57 – Investing in student housing requires a high degree of community involvement
  • 16:50 – Systems and processes that have contributed to Jeff’s success; Discussing how Slack can be used to greatly improve team communication
  • 19:06 – Using Podio is a great way of managing information about various properties
  • 22:28 – What advice would Jeff give his 20 year old self?
  • 25:03 – What is the #1 thing that has contributed to Jeff’s success?
  • 27:48 – Jeff shares his contact information
  • [spp-timestamp time=”28:34″] – A special thanks to our sponsor, Life Bridge Capital

In this episode, you will learn:

  1. Why being honest and upfront with your investors is the only way forward in real estate syndication
  2. The challenges of investing in student housing, and how to overcome them
  3. Systems and processes that can help you find success in real estate syndication


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