If there’s something we can learn from the past lockdowns due to the Covid-19 pandemic, having a great digital presence will help your business to weather the storm. Last year, people turned to digital or online for most of the things they needed. In this Highlights episode, we look back at some of the conversations we had that talk about how maximizing your digital presence can help you achieve success.
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Puja Talati talks about why it is so important to define your brand and understand what your purpose as a business is before even undertaking any marketing strategies. She also shares how to effectively use analytics, social media engagement, and also how to measure and leverage foot traffic. Meanwhile, Joey Kilrain leads projects from the idea and research through to execution. His research informs visual decisions, which power the processes and protocols to prove ROI. And finally, Nick Love talks about building brand awareness and digital presence, the importance of understanding your niche target audience, and having different content strategies for each social media platform. Click the play button now and start leveling up your real estate marketing!
Key Points From This Episode:
- Puja says you first have to understand your brand before getting into any marketing strategies.
- It is important to clearly define your audience to ensure marketing is effective and targeted.
- How Enzo has defined their brand and separated themselves from the pack.
- Puja shares some crucial things to always have on a real estate business website.
- Joey talks through his ‘roadmap’ idea.
- Some branding tips on choosing colors, messaging titles, and considering device type.
- Desktop versus phone: heavy lifting for realtors, phones for customers.
- Hear about experience consistency: voice, email branding, content, and social presence.
- How Nick has helped companies build digital brand awareness using his social media expertise.
- The importance of understanding and creating content for the niche in your target audience.
- Downsides to marketing to too broad a demographic – your offering won’t stand out.
“You need to actually think, and look back and say okay, “what am I as a company? What is my personal brand? What do we stand for?” — Puja Talati
“It’s very important to have something very precise and you know exactly who you’re targeting and what your messaging is going to be.” — Puja Talati
“You definitely need to understand where your target audience is and then work backward from that to be able to put out content or create a digital presence that’s centered around that audience specifically, to where it really speaks directly to them.” – Nick Love
“There’s never going to be a wrong way for you to do it (digital presence) because you’re always going to learn things along the way, whether that’s through advertising or getting traffic.” – Nick Love
Links Mentioned in Today’s Episode:
About Puja Talati
Principal and Partner, Puja Talati has real estate experience including overseeing $240M+ in real estate assets. She has expertise in marketing, strategic growth planning, innovation, and operations. Puja also consults with Fortune 500 companies, lending her marketing and branding expertise. She is a former brand manager at The Hershey Company where she managed and marketed iconic brands such as Hershey’s KISSES chocolates, achieving above growth targets for the $420M brand. She also led two brand launches and has experience building brands in international markets. Prior to her career in marketing, Puja was a management consultant at Deloitte Consulting, where she worked in numerous industries and service areas, including post-merger strategic planning for Fortune 500 banks. Puja has an undergraduate degree in marketing from Carnegie Mellon University and an MBA from Duke University.
About Nick Love
At just 23, Nick Love has helped raise over $10 million for his marketing clients, purchased 56 multifamily units himself, and has helped other multifamily operators such as Think Multifamily, Good Egg Investments, Catalyst Equity Partners, and Best Ever Real Estate with their social media marketing. Now, he is launching a real estate investment fund with other team members for millennial accredited investors.
About Joey Kilrain
Joey Kilrain has over fifteen years of experience working on enterprise platforms. He leads projects from ideation and research through execution. His research informs visual decisions and his processes and protocols prove ROIs. In addition, Joey has been a professor for most of his career. He leverages his noted skills to lead and educate classrooms and teams alike.
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