Explore real estate syndication with Lance Pederson, an industry expert. Lance, specializing in Class B industrial properties in the Midwest, shares insights and introduces his venture, Passive Advantage – an innovative software startup for investors.
In our conversation, Lance and I delve into the risks of the real estate landscape, dissecting challenges and highlighting nuances in the dynamic industrial sector. Beyond potential returns, we explore critical elements like leases, tenants, and individual risk tolerance, aiming to demystify investment risks for a clear understanding.
As the episode concludes, Lance provides a fresh perspective on customer needs and value delivery in real estate. Leveraging his success in software startups, he illuminates a new approach to investing, emphasizing understanding customers’ needs for wealth creation. Whether you’re a novice or a seasoned investor, this episode is a treasure trove of insights. Remember, success in real estate investing requires more than just listening – absorb and apply!
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About Lance Pederson:
Lance Pederson, a General Partner (GP) at Resonance Capital Group, specializes in acquiring Class B industrial properties in the US Heartland. Alongside his role at Resonance, he co-founded Passive Advantage, a company creating software tools for passive investors to analyze real estate syndications. Lance has been in real estate investment management since 2008, previously serving as a GP in a private equity real estate firm. This firm transitioned from hard money lending to capital allocation, growing AUM from $0 to over $300M during his tenure. Additionally, Lance founded and managed a real estate fund administration firm that expanded to oversee over $3B in Assets Under Administration (AUA). Throughout his career, he’s assisted over 200 real estate sponsors in structuring their pool investment funds.
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